Tuesday 20 August 2013

Recent Trends in Promotional Products Industry

Use ECO friendly commodities

imagination go green Recent Trends in Promotional Products Industry The trend to “go green” permeates every facet of life today, including marketing and promotion products.  Gifts that are made of biodegradable materials are very trendy.  By using these kinds of gifts for promotional business, you will make it clear that corporate social responsibility is very important to your company.

Some examples of ECO friendly commodities include wooden food boxes, recycled notebooks and paper products, colored tote bags, and even biodegradable pens.  Since more and more customers are looking to buy items that are environmentally friendly, you will project a positive image by utilizing such merchandise. Be aware, also, that some of the eco-friendly products made of truly recycled materials can be a bit more expensive than their non-recycled counterparts, due to the extent of the reclaiming and new fabrication processes.

Be consistent

imagination green marketing1 300x218 Recent Trends in Promotional Products Industry Promotional marketing will not be successful unless you represent your company the same way in all your marketing and promotion items.  Stick with the same recognizable logo and its associated colors because this may be the main way in which your clients recognize your company.  Make sure the combination you choose is aesthetically pleasing and trendy so it is appealing to the eye.

Offer products with functionality and a fun quotient.

Giving out useless products will not serve as a constructive marketing program.  Products that offer more than simply an aesthetically-pleasing appearance with a logo on the side will be far more popular than functionless gifts.  Anything you can give to improve or simplify the life of the recipient is a good idea. Also, don’t forget the aspect of fun. Products that are also fun to use will touched and seen again and again throughout the year. Don’t rule anything out until after you weigh its application carefully when considered for your target audience and marketing message to be delivered.

Use cellular advertising and social networking

It may not get a physical product out there for people to view, but cellular advertising is the fastest way of communicating with your customers.  By using this modern method of reminding clients about sales and other promotions, you will have a well-rounded marketing program to appeal to a wider audience at a faster pace.

Likewise, social networks cannot be ignored in a conversation discussing current promotional marketing trends.  With this method, you can compile a list of followers and reach out to your customers in a trendy, fast way.  Keep people interested in your business and products by providing new information on a frequent basis.

Keep up with the trends

Traditional promotional products such as pens, magnets, coasters, and notepads will always have their place and proper marketing audience.  They are tried and true promotional business items, but there is such a wider variety of marketing and promotion that you can utilize today thanks to changing trends and technology.  As you keep up with the trends, be sure that you don’t buy too many products until preliminary campaign findings can be assessed.  Establish a campaign today and see what following the recent trends in the promotional products industry can do for your business.

Advertise your business in a trendy way with immediate impact, using promotional marketing products. Change them up in accordance with trends and make sure you do not fall behind in your latest promotional initiatives.  Consider eco-friendly and recycled products where applicable. Visit imagination branding.com to learn more.

*Source: arobinson   

1 comment:

  1. Your post is outstanding! thanks for such a post. You can also read our blog : promotional items

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